On this episode, we talk to Guilherme Martins, CEO of Sandbox Experiences, a London-based group operating a network of learning businesses featuring 18 different brands. Key Takeaways: [3:47] Guilherme co-founded Leiturinha, a Brazilian book subscription company, to encourage reading in children. [6:03] Subscription models were relatively new in Brazil in 2013-2014, and Leiturinha aimed to create regular reading habits. [9:19] Leiturinha introduced subscription payments on a six-month or annual basis, leveraging installment payments and bank guarantees due to high credit card interest rates in Brazil. [17:44] The use of digital advertising, such as Facebook and Google, for customer acquisition. [25:56] Differences in consumer behavior and perceptions between the UK/European market and Brazil require tailored marketing strategies. [33:26] The company maintains a core family audience but is open to exploring opportunities that align with its expertise and business model, with the potential of expanding into different age ranges and industries. Resources Mentioned: Guilherme Martins - https://www.linkedin.com/in/ghcmartins/?originalSubdomain=br Sandbox Experiences - https://www.linkedin.com/company/sbx-group/ Sandbox Group - https://sbxgroup.com/ Leiturinha - https://leiturinha.com.br/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
On this episode, we talk to Guilherme Martins, CEO of Sandbox Experiences, a London-based group operating a network of learning businesses featuring 18 different brands.
Key Takeaways:
[3:47] Guilherme co-founded Leiturinha, a Brazilian book subscription company, to encourage reading in children.
[6:03] Subscription models were relatively new in Brazil in 2013-2014, and Leiturinha aimed to create regular reading habits.
[9:19] Leiturinha introduced subscription payments on a six-month or annual basis, leveraging installment payments and bank guarantees due to high credit card interest rates in Brazil.
[17:44] The use of digital advertising, such as Facebook and Google, for customer acquisition.
[25:56] Differences in consumer behavior and perceptions between the UK/European market and Brazil require tailored marketing strategies.
[33:26] The company maintains a core family audience but is open to exploring opportunities that align with its expertise and business model, with the potential of expanding into different age ranges and industries.
Resources Mentioned:
Guilherme Martins -
https://www.linkedin.com/in/ghcmartins/?originalSubdomain=br
Sandbox Experiences -
https://www.linkedin.com/company/sbx-group/
Sandbox Group -
https://sbxgroup.com/
Leiturinha -
https://leiturinha.com.br/
Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.
#SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService