Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

The Growth Story of CRM Marketing Software with Lars Helgeson, Founder at GreenRope

Episode Summary

In the latest episode of Subscriptions Scaled, we speak with Lars Helgeson, Founder of GreenRope.

Episode Notes

In the latest episode of Subscriptions Scaled, we speak with Lars Helgeson, Founder of GreenRope.

GreenRope is an all-in-one CRM with marketing automation that increases growth by boosting awareness, generating leads, and driving conversions. 

The episode begins with Lars introducing himself and sharing how he came to start GreenRope. We learn about GreenRope and how it works, as well as how Lars has evolved the product.

Lars talks about the pricing model and billing of GreenRope’s product in detail. The product is typically paid for on a monthly basis but discounts are given to customers who commit to an annual subscription. We also learn how customers typically pay GreenRope for its products.

Lars discusses how the pandemic affected the business and how he had to prepare himself for the changes it brought to the company. He also talks about the churn in the labor market and how it affected his team.

Toward the end of the episode, Lars talks about how he’s grown GreenRope and how he decided to make certain investments. He explains his thought process around these growth options.

Discover the growth story of CRM marketing software GreenRope, by tuning in to the latest episode of Subscriptions Scaled with Lars Helgeson, Founder at GreenRope.

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