In the latest episode of Subscriptions Scaled, we speak with Stephan M. Liozu, Ph.D., Founder & Disruptor at Value Innoruption Advisors.
In the latest episode of Subscriptions Scaled, we speak with Stephan M. Liozu, Ph.D., Founder & Disruptor at Value Innoruption Advisors.
Value Innoruption Advisors is a boutique consulting firm focusing on disruptive approaches in value management, industrial pricing, and digital pricing strategies.
Stephan has around 30 years of experience in the manufacturing and industrial space. He fell into pricing and decided to do his Ph.D. in value-based pricing and how to transition companies from cost to value.
When the subscription boom happened around five years ago, Stephan thought that new pricing models should be considered by traditional industrial companies as it's a good way to diversify. Stephan uses his knowledge in value-based pricing to bring richness to subscriptions.
Subscriptions are still relatively new to the industrial and manufacturing space. In 2019, Stephan published a paper showing that out of the top 500 industrial companies in the US, only around 15 to 18 percent have dedicated pricing teams.
Many subscription billing platforms and companies are trying to move into manufacturing because of its huge potential. However, it’s different than selling to B2B SaaS companies. Companies need to think more about their market.
Learn all about subscriptions in the manufacturing and industrial space by tuning into the latest episode of Subscriptions Scaled with Stephan M. Liozu, Ph.D., Founder & Disruptor at Value Innoruption Advisors.
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