Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Subscription SaaS for Residential Real Estate with York Baur at MoxiWorks

Episode Summary

On this episode, we talk with York Baur, CEO at MoxiWorks, a comprehensive open platform system for large residential real estate brokerages.

Episode Notes

On this episode, we talk with York Baur, CEO at MoxiWorks, a comprehensive open platform system for large residential real estate brokerages.

York describes himself as a serial entrepreneur or, as he calls it, a repeat offender. With his degree in computer science, he worked his way through 12 other tech companies before landing his current role at MoxiWorks in 2012.

The platform was created to serve one customer, the original parent company called Windermere, which is a real estate brokerage that was an early adopter of technology to help its agents sell houses.

Converting from a single company’s technology to a product that can be used by many customers created some challenges, and York was brought in to lead that transition. Windermere remains one of their biggest customers to this day.

Yorks’s advice for those coming up in the SaaS industry is to avoid the temptation to take on custom projects. The temptation can be there, especially with a large prospective client, but the headache it creates isn’t worth the effort.

He believes that retention is the key to subscription, and MoxiWorks does an excellent job in that department with a gross retention rate that is over 90%. Keeping customers you already have makes it much easier to maximize your growth.

 

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