In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology Solutions, is joined by Rogan Sage, VP of Growth at Perlego. Perlego is like the Netflix of textbooks. They're on a mission to make education more accessible for all students.
Rogan shares a little about his background, then he jumps right into the challenges you face with a seasonal and finite demand subscription product. He discusses the data challenges as an early-stage startup, and how they improvise with a simple Google hack to make predictions and measure performance.
A lot of the conversation touches on the unique ways Perlego gains new subscribers.
Perlego is constantly testing new acquisition strategies, including a test where the higher cost offer gained more subscribers than the lower cost offer. Rogan talks about their typical subscribers' decision-buying process, and why paid ad strategies don't typically work for their subscribers. He also talks about the role of branding, including the perfect time for potential subscribers to think about your brand.
Rogan shares some exciting partnership strategies Perlego leverages—partnerships from trusted sources that put them in front of potential subscribers early in the buying process.
He also shares a new partnership they landed during the pandemic that actually pays the subscription bill for some of their subscribers.
Finally, Rogan shares how they decide between using third-party tools and solutions they build themselves.
You can find this episode's guest, Rogan Sage, on LinkedIn, or email him at Rogan@Perlego.com. You can also find Perlego here. Don't forget to rate, download, and subscribe to the show and share this episode with your network.