In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Lissa Regets, Head of Growth at EBY. Lissa dives into EBY’s pivot from being a 100% subscription-based company to a subscription and e-commerce hybrid. She also talks about the impacts that COVID-19 had on the company, testing and using data, and more.
Lissa opens up the episode by giving insight into her experience working at a female-led brand, and she shares how working at a brand that puts supporting women at the core of their business has impacted her experience there.
Lissa also explains why EBY decided to pivot from being entirely subscription-based to being a hybrid mix of subscription and e-commerce, crediting EBY’s customers with being the primary drivers of this shift.
The episode wraps with Lissa giving her two cents on scaling up a subscription business. Her biggest piece of advice is to not be afraid to fail and to err on the side of being more aggressive than conservative, especially when just starting out.
You can find this episode’s guest, Lissa Regets, on LinkedIn. You can also find EBY here. Don’t forget to rate, download, and subscribe to the show and share this episode with your network.
See you in the next episode!