Samantha Coxe, Founder and CEO of Flaus, shares her unique journey from being a mergers and acquisitions attorney to spearheading innovation in oral care with the world's first electric flosser. Key Takeaways: (04:20) Samantha's transition from a legal career to entrepreneurship, identifying a significant market gap. (07:25) Launching a crowdfunding campaign, marking a pivotal moment in Flaus' journey. (09:42) Choosing a direct-to-consumer model, and its evolution over time. (16:51) Emphasizing environmental responsibility in product packaging and recycling. (29:01]) Dealing with a 20% defect rate in the first batch of product. (30:28) Raising capital for product innovation and retail distribution. (38:04) The decision to incorporate as a public benefit corporation. (39:20) Striving for sustainability as a startup and the minimum viable product approach. Resources Mentioned: Samantha Coxe - https://www.linkedin.com/in/samanthacoxe/ Flaus | LinkedIn - https://www.linkedin.com/company/goflaus/ Flaus | Website - https://goflaus.com/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
Samantha Coxe, Founder and CEO of Flaus, shares her unique journey from being a mergers and acquisitions attorney to spearheading innovation in oral care with the world's first electric flosser.
Key Takeaways:
(04:20) Samantha's transition from a legal career to entrepreneurship, identifying a significant market gap.
(07:25) Launching a crowdfunding campaign, marking a pivotal moment in Flaus' journey.
(09:42) Choosing a direct-to-consumer model, and its evolution over time.
(16:51) Emphasizing environmental responsibility in product packaging and recycling.
(29:01]) Dealing with a 20% defect rate in the first batch of product.
(30:28) Raising capital for product innovation and retail distribution.
(38:04) The decision to incorporate as a public benefit corporation.
(39:20) Striving for sustainability as a startup and the minimum viable product approach.
Resources Mentioned:
Samantha Coxe -
https://www.linkedin.com/in/samanthacoxe/
Flaus | LinkedIn -
https://www.linkedin.com/company/goflaus/
Flaus | Website -
https://goflaus.com/
Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.
#SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService