In this week’s episode of Subscriptions: Scaled, we speak with Nathaniel Vazquez, CEO of Pipsticks. Pipsticks is a subscription sticker company popular with various customers, including parents with young kids and creative types interested in activities like scrapbooking.
In this week’s episode of Subscriptions: Scaled, we speak with Nathaniel Vazquez, CEO of Pipsticks. Pipsticks is a subscription sticker company popular with various customers, including parents with young kids and creative types interested in activities like scrapbooking.
The episode begins with Nathaniel explaining the concept of Pipsticks in detail before sharing his career background.
Nathaniel then discusses the huge impact Covid-19 had on the business and the significant changes that developed from it. One of the shifts Nathaniel mentioned was the business moving from being solely a subscription company to using e-commerce transactions.
From this, Nathaniel discusses the different types of customers Pipsticks attracts and the various ways people buy from the brand. He also talks about Pipsticks operating wholesale.
We also learn about the different platforms the company has used, such as Cratejoy, WordPress, and Shopify. We discover how specific platforms integrate well with others.
Nathaniel also discusses how the brand markets itself, using Facebook, for example. He then shares how the company retains customers looking to cancel their subscription, such as implementing win-back campaigns for those who decide to cancel.
Discover the success behind sticker subscription company Pipsticks by tuning into the latest episode of Subscriptions: Scaled with Nathaniel Vazquez, the company’s CEO.
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