In this week’s episode of Subscriptions: Scaled, we speak with Christopher George, Chairman and Co-Founder of SUBTA.
In this week’s episode of Subscriptions: Scaled, we speak with Christopher George, Chairman and Co-Founder of SUBTA.
The Subscription Trade Association (SUBTA) is a community of innovators, entrepreneurs, thought leaders, and hard-working teams aiming to scale their businesses and grow in the subscription industry.
Christopher begins the episode by explaining more about SUBTA and how the organization works. We learn about the popular conference SUBTA hosts called SubSummit. Christopher also talks about the company’s experience hosting the first conference since the spread of Covid-19.
We also learn Christopher’s views on driving traffic for companies running subscriptions. He talks about the importance of deep-diving into marketing strategies for the best success and how different methods work better for different companies.
Christopher also discusses tracking cross-platform traffic and the concept of rewarding long-term customers of a subscription.
Another key topic of conversation is how some brands build community. Christopher talks about dealing with unhappy customers, and admits it’s impossible to please everyone with a subscription service.
Towards the end of the episode, Christopher shares his advice for new startups hoping to build a subscription service.
Learn how to build a subscription service to success by tuning into the latest episode of Subscriptions: Scaled, with Christopher George, Chairman and Co-Founder of SUBTA.
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