On this episode, we talk with Michael Salguero, Founder and CEO at ButcherBox, a subscription company that delivers high-quality meat and sustainable seafood products to its customers.
On this episode, we talk with Michael Salguero, Founder and CEO at ButcherBox, a subscription company that delivers high-quality meat and sustainable seafood products to its customers.
Michael talks about spending seven years at a VC-backed company that never really took off, shutting that down, taking a weekend off then starting ButcherBox the next day. It was a hit from the beginning.
He originally started the business as a hobby, wanting something to do on the side. This affected his decision-making at the beginning, but in a positive way. He focused solely on protein products and having the best meat and seafood he could find.
Michael discusses the unexpected growth surge when the pandemic hit, so much so that ButcherBox had to limit its growth. He also talks about some of the intricacies of running a subscription food-based business through all the inflation that happened because of Covid.
Part of the company’s growth strategy included using influencers, which was a way for it to become profitable from the first box.
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