On this episode, we talk with Kamille McCollum, Chief Operations Officer at BODYBAR Pilates, a franchise pilates studio chain with a focus on reformer pilates — a popular option for those who desire to improve their fitness for a variety of health reasons.
On this episode, we talk with Kamille McCollum, Chief Operations Officer at BODYBAR Pilates, a franchise pilates studio chain with a focus on reformer pilates — a popular option for those who desire to improve their fitness for a variety of health reasons.
Kamille and her husband opened a BODYBAR franchise location in Fort Worth in 2016. Through working hard on their sales and marketing processes they saw rapid success. This resulted in the owner asking them to take over the franchising arm of the company.
Kamille takes us through details of their rapid early expansion, which skyrocketed until 2020 when the pandemic hit. Despite the restrictions, they were able to re-open their first location in August 2020 — and the growth continues.
She talks about marketing strategies, using social media and word of mouth, sign-on incentives, referral bonuses and everything in between. Kamille also explains their membership options and their philosophy on gaining and retaining new members.
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