Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Entering the Fitness Industry with Lauren Foundos, Founder and Chief Executive Officer, Fortë

Episode Summary

In this week’s episode of Subscriptions: Scaled, we pick the brains of Lauren Foundos, Founder and Chief Executive Officer of FORTË.

Episode Notes

In this week’s episode of Subscriptions: Scaled, we pick the brains of Lauren Foundos, Founder and Chief Executive Officer of FORTË

FORTË is a fitness brand providing access to boutique studio classes coached by leading fitness experts globally. 

Lauren begins the episode by explaining how she first got into fitness, especially as she has a background in trading. Then we learn what led Lauren to found FORTË. 

She also talks about her experience establishing a subscription service for the first time. We then learn how the FORTË subscription works and what types of classes you can expect to follow.

A large part of the episode surrounds the technologies Lauren uses in FORTË and the challenges she’s had with them. We also learn how Lauren decided which technologies to use for her company.

Lauren goes on to discuss her customer base and also talks about using personal experience to grow the company.

We also discover how the pandemic affected FORTË and how the company grew. 

Toward the end of the episode, Lauren gives her best advice to entrepreneurs and people thinking of building their own subscription service.

Discover how Lauren Foundos of FORTË moved and succeeded in the fitness industry by tuning into the latest episode of Subscriptions: Scaled.

 

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