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Building Authentic Brand-Influencer Relationships with Bradley Hoos of The Outloud Group

Episode Summary

On this episode, we explore influencer marketing with Bradley Hoos, CEO of The Outloud Group, a leading agency in the influencer and content marketing space. Bradley shares invaluable insights into brand partnerships, risk management and the future landscape of influencer marketing. Key Takeaways: (03:16) The concept of influencer marketing and the strategy of paying creators to promote brands to their organic audiences. (12:26) Influencer marketing often drives more consumer purchases than directly recorded. (16:50) Customers acquired through influencer marketing show higher retention rates, likely due to the trust and relatable content shared by influencers. (26:53) Brands need to shift from controlling brand voice to allowing creators' personal expression in influencer marketing. (30:54) The influencer marketing industry will grow, requiring better accountability and influencer authenticity discernment. Resources Mentioned: Bradley Hoos - https://www.linkedin.com/in/bradleyhoos/ The Outloud Group | LinkedIn - https://www.linkedin.com/company/theoutloudgroup/ The Outloud Group | Website - https://www.outloudgroup.com/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService

Episode Notes

On this episode, we explore influencer marketing with Bradley Hoos, CEO of The Outloud Group, a leading agency in the influencer and content marketing space. Bradley shares invaluable insights into brand partnerships, risk management and the future landscape of influencer marketing.

Key Takeaways:

(03:16) The concept of influencer marketing and the strategy of paying creators to promote brands to their organic audiences.

(12:26) Influencer marketing often drives more consumer purchases than directly recorded.

(16:50) Customers acquired through influencer marketing show higher retention rates, likely due to the trust and relatable content shared by influencers.

(26:53) Brands need to shift from controlling brand voice to allowing creators' personal expression in influencer marketing.

(30:54) The influencer marketing industry will grow, requiring better accountability and influencer authenticity discernment.

Resources Mentioned:

Bradley Hoos -
https://www.linkedin.com/in/bradleyhoos/

The Outloud Group | LinkedIn -
https://www.linkedin.com/company/theoutloudgroup/

The Outloud Group | Website -
https://www.outloudgroup.com/ 

Ready to get started with Rebar?

Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.

#SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService