Tim Murphy, CEO of Branch Basics, joins Nick Fredrick, President of Rebar Technology, in this episode of the Subscriptions: Scaled podcast. Branch Basics offers non-toxic, “human-safe” cleaning products. Tim opens the discussion with a history of the company, its brief shut down and reopening, and its commitment to educating consumers on health and wellness.
Tim Murphy, CEO of Branch Basics, joins Nick Fredrick, President of Rebar Technology, in this episode of the Subscriptions: Scaled podcast. Branch Basics offers non-toxic, “human-safe” cleaning products. Tim opens the discussion with a history of the company, its brief shut down and reopening, and its commitment to educating consumers on health and wellness.
Tim explains how Branch Basics has always sold direct-to-consumer via their website. As they relaunched the company, it became evident that the products had something of a cult following. Branch Basics implemented a subscription service along with one-off purchase options to improve the customer experience for loyal fans.
When Covid hit, the company chose to prioritize subscribers and end single purchases. Tim believes it was the right call in hindsight—logistics, billing, and fulfillment processes were already in place and many subscribers are physically unable to use other cleaning products.
Tim also discusses how the company’s commitment to health and wellness education creates a sense of community, builds consumer confidence, and transforms customer service into a profit center.
The episode wraps with a discussion of implementing new technologies during a startup’s early days. Tim encourages startups to thoughtfully evaluate the business case for custom software solutions and recommends plug-and-play solutions that can grow or change as the company evolves.
You can find this episode’s guest, Tim Murphy, on LinkedIn, or reach him at tim@branchbasics.com. Learn more about Branch Basics by visiting BranchBasics.com and join their health and wellness community by following @BranchBasics on Twitter and Instagram. Don’t forget to rate, download, and subscribe to the show and share this episode with your network.
See you in the next episode!